Property buying can be a daunting experience particularly if you're doing it for the first time or buying abroad. Haystack is an app that streamlines the search so you only see properties within your budget.
As the UI designer for this mobile first web app I was responsible for creating wireframes in different fidelities, an interactive prototype and mockups for 3 different breakpoints. I also developed a logo, visual identity & style guide for the app.
I was provided with a user persona, Rashida, a professional married woman in her 40s. I used this persona to create empathy & help guide the User-centered design process.