Rachael Jennings
UX designer
Made with

DARZA

Darza


Darza had grown organically from small beginnings and wanted a new aesthetic that reflected their ethos of modern, high quality ethical fashion. 

As the sole UI/UX designer on the project I was tasked with creating a new Corporate Identity for the brand as well as the UI/UX design for the website. 

Mood board

The clothes have a modern, minimal appearance with a lot of neutrals and bright natural colours. The board reflects this; white space, bold modern type, tonal shades inspired by nature, selective use of vibrant colour.


Style Guide


DARZA
Final Mockups
DARZA
Rachael is impressive: she is super professional, artistic, has amazing technical skills when it comes to design and most importantly has refined taste! I will definitely hire Rachael in the future for new projects! Thank you Rachael for the great work.
Nael Halwani - Founder, Darza

What I learned.

In this project I needed to find quick ways of collaborating with a wider team. Initially the team were providing feedback via messaging on slack but the process became much quicker and more direct when I asked them to use Adobe XD to comment directly on the prototype. I also had to advocate for design decisions that improved the user experience in a respectful and diplomatic way.